What is branding?

And why the heck you need one like ... NOW!

I hate to break it to you, but branding is just a buzzword. In fact, I think it’s been thrown around so much that it’s lost a little of its clarity. I hear some business owners say, “I have a logo, so doesn’t that mean I have a brand?” While others say, “A brand is only for big or established businesses, so I don’t need one”. Guess what, those are all myths!

So what the heck is a brand, then? Ohh… it is much more than a logo with a pretty color palette paired with trendy fonts!

One of my favorite quotes from Seth Godin sums it up best.

A brand is the set of

expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.​

Seth Godin

Because I love things short and sweet, I put this great quote into a simple equation:

So you see, a brand is much more than a “pretty” or “trendy” logo. In order to have a brand, you need something that is a little more meaningful for your client to hire you over someone else. By simply adding your story within your brand, we create a brand that is trustworthy, memorable and authentic, rather than a brand that is just trendy today and irrelevant tomorrow. A brand is what is going allow you to stand apart from your competition.

For this reason, I believe EVERY business owner needs a brand. You need someone will combine your style with your story to help you create a brand that people will choose over others.

Let me guess...

You’ve spent hours trying to DIY your branding. But instead of feeling accomplished, you feel lost and hopeless.

(Am I right? I’m right, aren’t I?)
Let’s chat about which one of my packages is best for you.

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hey there!

I'm Erica

aka your branding tour guide

I help boss ladies, like yourself, every step in their branding journey.

I understand that visuals attract, but stories are what convert. That’s why I built a branding process that discovers the heart of your business and story.

Creating a brand that will get your business noticed is what I’m best at.
(Well, that and eating pizza. I’m really good at eating pizza!)