I hate to break it to you, but branding is just a buzzword. In fact, I think it’s been thrown around so much that it’s lost a little of its clarity. I hear some business owners say, “I have a logo, so doesn’t that mean I have branding?” While others say, “Branding is only for big or established businesses, so I don’t need one”. Guess what, those are all myths!
So what the heck is branding, then? Ohh… it is much more than a logo with a pretty color palette paired with trendy fonts! One of my favorite quotes from Seth Godin sums it up best.
“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
Because I love things short and sweet, I put this great quote into a simple equation:
So you see, a brand is much more than a “pretty” or “trendy” logo. In order to have a brand, you need something that is a little more meaningful for your client to hire you over someone else. By simply adding your story within your brand, we create a brand that is trustworthy, memorable and authentic, rather than a brand that is just trendy today and irrelevant tomorrow. A brand is what is going allow you to stand apart from your competition.
For this reason, I believe EVERY business owner needs a brand. You need someone will combine your style with your story to help you create a brand that people will choose over others.
If you own a business and are struggling with branding, I’ve got a solution for you! Let’s connect and chat about which one of my packages is best for you.