It was so much fun working on this bohemian chic branding, not only because we share the same first name. But also because it was so refreshing working with a mommapreneur who is so true to her roots.
When I first chatted with Erica, she apologized if I heard any strange noises in the background. It was early in the morning and she was out feeding her pigs. I couldn’t help but smile and was so excited to meet this Junk Gypsy loving farm girl!
Erica is a holistic esthetician. She specializes in innovative and natural skincare. Each one of her treatments and products is hand crafted with her own personal touch. That tied with her warm personality, makes you feel like you are part of her family. And she is sharing with you one of her old family recipes. Erica is passionate about helping women feel naturally beautiful. and happy with the skin they are in.
To start the project, I created a mood board. The inspiration came from her bohemian style and love for animals & all things vintage. The mood board helps to make sure that my client and I are both aligned for the overall look and feel of their brand.
After a couple of concepts, we landed on her logo and branding. Below is her full branding: logo, brand elements, social graphics, pattern and a few mockups. I couldn’t be happier with the outcome.