Every single one of us has seen the empty aisles where there was once toilet paper and paper towels this week. Have you stopped to think why is everyone buying so much toilet paper because of the coronavirus?
THAT’S BECAUSE EVERYONE IS BUYING OUT OF EMOTION.
It’s true! Back in my corporate days being a lead designer at a large direct selling company, we would teach our consultants that they were doing much more than selling the products. That in order to truly be successful they need to bring their story into why they were selling the products. Once they started to talk about their story, they were building connections with customers who were more likely to buy from them again or join their team. That’s because people buy on emotion.
THE SAME HOLDS TRUE TO SOLOPRENEURS!
I bet if you scroll on over to Instagram you are gonna notice 5 accounts that have similar font, logos and graphic treatments in their posts. If you read one of their posts and it connects to you, I bet tomorrow you couldn’t remember which one of the 5 posted it.
Ok now jump on over to your website or Instagram account. Does your logo and branding look like Becky’s, Pam’s or Crystal’s? If so, then it’s time to stop trying to look like everyone else. I know it’s hard to not compare ourselves to other business owners. But when you have a cookie cutter logo and branding, you are making yourself blend into a sea of thousands of small business owners.
I get it! Using a templated logo or graphics is a great way to start getting the ball moving! But did you ever stop to think if your logo and graphics look similar to everyone else’s, then are they really grabbing anyone’s attention?
HERE’S A HINT – THEY’RE NOT.
If you want to stand out, then it’s time to embrace the fact that you do things uniquely different in your business.
Be yourself because an original is worth more than just a copy.
When you take the time to discover the core of your business, that’s when you’ll finally be able to overcome the #allthesthings strugglebus! Creating (and sticking to) a rock solid foundation is what is gonna make you finally stand out.
I do this with all my logo and branding clients! The first step in our journey together, I guide them to figure out what it is they want to be known for. This my friends is gold!! In the marketing world, we call this their unique value proposition.
Unique value proposition is just a fancy pancy way to say what is the heart and story of your business. This is the easiest way to allow you to stand out.
I ASK EACH CLIENT OF MINE:
- What is that you really do? Try to sum this up in one sentence. It can be as simple as “I help ______ so they can ______.”
- Why did you start your business? Let’s think a little deeper then to make some extra cha-ching!
- How is your process/product different from others?
- What type of feeling do you want your client to have when they work with you? If I was to ask one of them, what are 3 three words would they use to describe your service/product?
Once we chat about what it is that they really do, then we really dig deep into the foundation of their business.
I’m going to give you an inside look on how I help my clients discover their ideal client.