In the first step with all of my clients, I go through a brand discovery with them. This process helps us understand the core of their business. A major part of that is getting to know who their ideal client is.
Just in case you’re still wondering what the heck an ideal client is, let me clarify. An ideal client is your “dream client.” It’s the type of client that you get super excited to see an email from in your inbox.
I can’t tell you how many of my clients initially say their ideal clients are “women in their 20-50’s”. This makes me cringe, BUT I get it! It’s not their fault. Many of us small business owners have a little case of FOMO.
We think that if we target EVERYONE then we will get all the clients. When in reality we will only end up with crickets. OR worse the clients we dread working with.
Here’s a scenario for you. Let’s say you are a baker. Now you could bake cookies, wedding cakes, birthday cakes, cupcakes, brownies, macaroons, pies, muffins, scones, soufflés, pastries or any other sweet treat for Rick, Kathy, Pam, Bobby or anybody else that walks into your bakery. BUT man oh man, does that ever sound exhausting!
Instead you are one smart cookie who knows her ideal client! (pun intended 😉) You’re a baker who creates buttercream wedding cakes for the nontraditional high-end brides in the Columbus, OH area.
And the icing on the cake is since you know who your ideal client is, you know exactly how to market to her.
You understand her struggles and pain points. You know what types of phrases she is saying and which ones she doesn’t understand. You know what social platform she spends most of her time on.
You know everything there is to know about this dreamy bride that you want to work with. So much so that when she visits your website or social media, she thinks you’re talking directly to her. She instantly builds a connection with you. She starts to feel like she can trust you, that she really knows you and that you are secretly her new bestie.
This dreamy ideal client will feel confident while they are purchasing your service or product. Once you figure out your ideal client, you will start to book more and more of them. You will feel like each client who books with you is as dreamy as winning all expenses paid trip to Paris!
Want more tips on how to find your ideal client? Then check out my blog posts:
And don’t forget to grab your FREE Ideal Client worksheet!
And, if you’re looking for an article about a company who REALLY knows their ideal client, then check out this Fast Company article on Anthropologie (it’s so good!).
I help boss ladies, like yourself, every step in their branding journey.
I understand that visuals attract, but stories are what convert. That’s why I built a branding process that discovers the heart of your business and story.
I create custom logos and branding so you can feel confident in your biz and get back to the things you love! Let’s be honest, you’ve got a mile long to-do list and creating your logo and branding should be the last thing you stress about!
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