Galloway Law is a Columbus, OH law firm who focuses in family, adoption and juvenile law. Founder & Attorney at Law, Britani was getting ready to embrace two big milestones in her firm. She was coming up on her 10 year anniversary and getting ready to hire an associate. She decided it was time to rebrand her outdated logo and website.
When I first spoke with Britani, I asked her what she had in mind for her new logo and branding. She knew she wanted her new branding to feel sophisticated, yet approachable. Britani wanted potential clients to get a feeling that working with their firm was like having an attorney who cares about you like a family member. Britani also told me she loves the color pink, but was afraid if we incorporated it she would look like Elle Woods. Who says a law firm can’t have the color pink in it’s branding without looking like Elle Woods?
To set the foundation of a sophisticated yet compassionate brand, we landed on a navy and gold color palette with light blush accents. I paired this calming color palette with a geometric pattern and marble texture. These helped give a trustworthy, timeless and professional feeling to the brand. To tie it all together, I designed a monogram logo to give her firm that established look that it deserved. Plus, I thought the monogram highlighted that they focused on family law but with a personal touch.
With the new logo and branding established, it was time to bring it to live by designing new business cards, letterhead and a custom WordPress website for them.
To see this classic navy & gold branding in action, visit their website here!
“Before hiring Erica, I felt overwhelmed and nervous about the thought of rebranding. Erica chatted with me and helped me understand that she would be helping me every step of the process. My favorite part of the process was seeing all my options and her helping me make choices!
I know I made the right decision about hiring Erica, not only because I now feel less stressed about my brand. Throughout her process she was was friendly, attentive and responsive to my requests. She was able to take just a couple of words and transform them into my brand. She really got me and my brand! Plus, everyone LOVES my website and logo! YAY!”
– Britani G.