ARC artistry

A few months back oh so talented makeup artist, Angela had reached out to me to “chat” about her logo. I responded “HECK YEAH, I’ll do it!” before she could even get a chance to ask. I was literally jumping for joy to give her brand, ARC Artistry the facelift it needed.

Because Angela offers makeup services for photo and video shoots, as well as weddings, she needed a logo that could speak to her wide range of clients. She wanted to keep the overall look modern, classic (mostly black and white), but with a hint of whimsical.

We started with the mood board by pulling together images that best represent her new logo. Angela wanted her logo to speak to the fact that she is a makeup artist and was very drawn to tying eyelashes into her brand name.


logo concepts


I honestly couldn’t narrow it down to only four to present to her because each one of them would have fit perfectly with her website and brand style.

She choose number 2, which I couldn’t love more! This one is modern, chic, and also beyond fitting for her brand. She couldn’t be happier with it.

Brand Board

“I had my website redesigned two years ago and the only thing missing was a kick butt logo. I was perusing Facebook one day and came across a logo that intrigued me – it was one Erica had designed. I knew she was the one to do the perfect logo for my company.

After one short chat, we were in business. She listened to all of my ideas, likes, and dislikes. She knew exactly what questions to ask, contributed great ideas, and paid very close attention to detail. Just a couple days later, I had 6 choices in front of me. I cried because I was so happy! I was faced with a problem- I LOVED them all!

Erica made small tweaks and with her help, we narrowed them down to the perfect logo. Throughout the process, I appreciated her clear, quick communication and of course that she produced a great final result.

Erica is not only a very talented designer, but an absolute pleasure to work with. This girl is the real deal.”

– Angela C.

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hey there!

I'm Erica

aka your branding tour guide

I help boss ladies, like yourself, every step in their branding journey.

I understand that visuals attract, but stories are what convert. That’s why I built a branding process that discovers the heart of your business and story.

Creating a brand that will get your business noticed is what I’m best at.
(Well, that and eating pizza. I’m really good at eating pizza!)