Bright & colorful logo design for career coach

Shope on Purpose

logo & branding design

After spending years in the corporate world, Kim was losing her passion. She wanted to get back to things she loved most – coaching others to find their purpose! Kim decided to follow her passion and launched business coaching company called Shope on Purpose. But before she could officially launch her business, she was in need of a logo and branding. She knew she wanted something modern and colorful that would appeal to both women and men.

I had fun creating logo options that reflected how she helps her clients find their purpose. We landed on the option that included rays of lights – as she helps her clients find what lights them up again.

After we landed on the logo, I created supporting brand elements. I created a pattern that represented her connecting the dots for her clients. As well as icons that fit perfectly with her brand aesthetic. Then I applied her branding to her marketing pieces. This included business cards, social media banners, and letterhead.


Bright & colorful mood board for logo design of business coach Shope On Purpose

Logo Design

Bright & modern logo design for business coach Shope on Purpose
Bright & modern logo and branding design for business coach Shope On Purpose

Business Cards & Forms template

Bright & colorful logo and branding design of business coach Shope On Purpose

Social Media templates

Bright & colorful social graphic templates of career coach

After working with Erica, I felt so confident because I had a brand that I could share loud and proudly!

Are you ready to start your

brand journey?