Personal stylist, Niki Whittle was in need of a brand overhaul since her business had expanded to a more creative, professional clientele.
She believes that every woman shouldn’t squeeze into a box because that’s what is expected and that they should embrace their authenticity. She wanted to update her branding to reflect this, as well as her creative, edgy side.
After our brand discovery, I quickly jumped into creating some logo concepts. I knew right away that I wanted to create some concepts that reflected her outside of the box thinking. I started to think about WHY someone would need a personal stylist. That is because their wardrobe is missing something!