Growing up in the kitchen with her dad, Clara became his ‘Buddy Mac’, or little helper. Her nickname (and the idea for the truck) came from Rocco’s little jingle: “Buster Mac, Buddy Mac, Bud, Bud, Bud …”
Clara and Rocco had always talked about opening a brick and mortar restaurant together. With food trucks becoming more and more popular, they thought why not bring gourmet food to the street by opening a food truck? They wanted their food truck to share their story and display their love for food, music, family and Columbus.
After listening to their story, I knew I wanted to create a brand design that had a charm that reflected their fun personality. We used fresh, bold colors so the truck could easily be spotted. We used a white brick texture as the background to symbolize their “brick and mortar” venture paired with hand stamped inspired graphics to create an overall brand that felt authentic, welcoming and modern.