Shope on Purpose

After spending years in the corporate world, Kim was losing her passion. She wanted to get back to things she loved most – coaching others to find their purpose! Kim decided to follow her passion and launched business coaching company called Shope on Purpose. But before she could officially launch her business, she was in need of a logo and branding. She knew she wanted something modern and colorful that would appeal to both women and men.

I had fun creating logo options that reflected how she helps her clients find their purpose. We landed on the option that included rays of lights – as she helps her clients find what lights them up again.

After we landed on the logo, I created supporting brand elements. I created a pattern that represented her connecting the dots for her clients. As well as icons that fit perfectly with her brand aesthetic. Then I applied her branding to her marketing pieces. This included business cards, social media banners, and letterhead.

Inspiration

logo concepts

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