logo & branding design

Roaming the Americas

I was so excited when Naomi reached out to me to design a new logo and branding for her travel blog, Roaming the Americas. Naomi had outgrew her previous logo and wanted a brand refresh that spoke more about the personal touch she adds into her blog.

Roaming the Americas is a travel blog that is dedicated to female travelers who are curiosity-driven and love to explore. Naomi provides tips and travel experience suggestions that are kind to the environment, support the local economy, and connect them to the local with culture in a meaningful way.

After digging deep and learning as much as I could about Roaming the Americas, it was clear that her brand should have an adventurous, reliable and down-to-earth vibe. To achieve this, I created a modern handcrafted brand that had a mix of hand drawn illustrations.

mood board

Logo Design

Brand Guide

Pinterest Templates

"Erica did an AMAZING job! It’s crazy how Erica could bring all my ideas together. I had a hard time deciding which final concept to move forward with because either one would be amazing to go with. :) My favorite part of the process was seeing the mockups – they were super helpful. I'm so excited to apply my new branding to my travel blog.”

– Naomi F.


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