logo & branding design
NIKI WHITTLE
Personal stylist, Niki Whittle was in need of a brand overhaul since her business had expanded to a more creative, professional clientele.
She believes that every woman shouldn’t squeeze into a box because that’s what is expected and that they should embrace their authenticity. She wanted to update her branding to reflect this, as well as her creative, edgy side.
After our brand discovery, I quickly jumped into creating some logo concepts. I knew right away that I wanted to create some concepts that reflected her outside of the box thinking. I started to think about WHY someone would need a personal stylist. That is because their wardrobe is missing something!
mood board
Logo Design
Brand Guide
“As soon as we spoke on the phone I knew Erica was the right person to help me, not only did she want to know as much as she could about who my ideal client is and how I serve them, she took the time to understand who I am, too.
I loved the designs she created for me and the story behind each one. The fact that I had a hard time making a final decision (thankfully, she was extremely patient with me) is a testament to her ability! I now have a brand that excites me and makes me smile and that totally aligns with me and my ideal client. I can’t wait to start rebranding my website and implementing it across all my social media platforms! Thank you so much, Erica!”
– Niki W.
