Working with the owner, Nancy was a dream not just because she is a coffee addict like myself, but because she trusted the branding process.
The Mays Davis Group is a business coaching firm who specializes in for leadership and personal development. Nancy is passionate about coaching individuals on what the right fit is for their career path. She knew she needed a professional, brand, but also wanted it to feel approachable as she is often referred as “not a typical HR/business coach.”
After sharing a cup of coffee while we completed her branding questionnaire together, I was able to really understand what Nancy envisioned for her brand and get a chance to hear her story. I kept referring to a couple of words that Nancy used when talking about herself and her business. Referencing these keywords are a way that I like to bring the story into my client’s branding.
After playing around with her keywords: classic, timeless, right fit, relaxed, and denim (yes! I said denim), I instantly knew that her branding inspiration would transpire from. I just love the cool, calm and relaxed feeling in her mood board.
After a couple of coffee chats, Nancy and I were able to nail a logo and branding that was the “right fit” for her company, Mays Davis Group.
“Working with Erica was such a treat – and easy! I knew how to identify cool brands, and ones that caught my eye or resonated with me, but when it came time to build my own…Well, this was definitely new territory!! Erica did exactly what she said she’d do (and more!) – she guided me through every step, asked helpful questions – and listened! What she heard from me came through in her designs for me. They represented me and my vision, they were unique to me, and looked amazing! We worked together to review versions and make tweaks. At the end of it all, I came away with a more clear vision of what my business will be and a brand that really fits me and my message! So pleased!!”
– Nancy M. D.