logo & branding design

Make it laine

I had the pleasure of working with Miss Laine, owner and Chief of Sweets of Make it Laine, by designing her logo and branding for her super yummy baking company. Laine is not your average business owner – this super talented 12 year old has big dreams! She reminded me that it is ok to take “whisks” now and then. Laine wanted a bright, fun, whimsical logo and branding that was as every bit as sweet as herself.

mood board

Logo Design

Brand Guide

“I love my logo! It looks like something I want to bake, which is exactly what I dreamed of. Erica gave me so many fun options, it was hard to pick, but who can resist sprinkles?”

– Laine M.


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(that’s Hunter, my assistant)