Hunde Abenteuer Land

Hunde Abenteuer Land is a doggie daycare that services the Zurich area. After years of a templated logo and website, Agata decided it was time for a rebrand — and she wanted the complete experience! Agata was spending most of her evenings answering emails of potential customers because they couldn’t find the answers on her website. She quickly realized that her DIY website was not working for her anymore. She needed her website to be more simple and easy to understand. But she wanted to make sure it was fun and playful at the same time!

Agata and I started the process by sitting down for coffee. We discussed who her ideal customer was and what REALLY needed to be on her website. During this time we discovered what made her business different than others in the area and came up with her tagline: “where a dog is allowed to be a dog”. This allowed her branding to fall into place! One of my favorite parts of this project is the little pup illustration that I created for her. He pops up throughout the website doing what dogs do best!

Inspiration

logo concepts

Brand Board

Website Design

“Erica is such a lovely person and so easy to work with amazingly creative ideas. In just one face to face meeting and a couple of calls, Erica redesigned our website. She gave it a brilliant new look that portrays exactly how we want our customers feel when they land on our site.

We are super crazy happy with the new site – it is like having a new puppy!

We highly recommend her services!”

– Chris & Agata

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brand journey?