logo & branding design

Green Bites Project

Darcie loved helping friends organize their budget and debt. After being called the financial guru, she decided she should help more people! She started Green Bites Project to help young women and couples achieve financial freedom.

The whole idea behind her business name is that she helps her clients create small habits. These small habits will allow them to be where they want to be financially. I had fun playing with this concept for her logo. We landed on a design that showcases that Darcie helps her clients to grow.

After the brand development phase, we chose a few marketing materials that would serve Darcie best. She knew she needed business cards and social graphic templates, but wasn’t quite sure what else her business needed. After talking about her goals, we discovered she would be creating opt-ins on her website. To set her up for success, I designed her a template that she could easily edit for her digital freebies.

mood board

Logo Design

Brand Guide


Canva social media templates

“Erica got me, got my taste, got the aesthetic that I was going for even though it was a bit out of the norm. She was a great sounding board and had amazing ideas. On top of it all, she was professional. Erica is the person you need to merge all those ideas together that you have in your head for your brand.”

– Darcie M.


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