logo, branding and food truck design
Buster Mac's
Growing up in the kitchen with her dad, Clara became his ‘Buddy Mac’, or little helper. Her nickname (and the idea for the truck) came from Rocco’s little jingle: “Buster Mac, Buddy Mac, Bud, Bud, Bud …”
Clara and Rocco had always talked about opening a brick and mortar restaurant together. With food trucks becoming more and more popular, they thought why not bring gourmet food to the street by opening a food truck? They wanted their food truck to share their story and display their love for food, music, family and Columbus.
After listening to their story, I knew I wanted to create a brand design that had a charm that reflected their fun personality. We used fresh, bold colors so the truck could easily be spotted. We used a white brick texture as the background to symbolize their “brick and mortar” venture paired with hand stamped inspired graphics to create an overall brand that felt authentic, welcoming and modern.
mood board
Logo Design
Brand Guide
business cards
menu design
packaging design & thank you card
thank you card
packaging design
FOOD TRUCK DESIGN
“I asked Erica to help create a brand for my food truck. I met with her to explain my vision, she created several options based on my request. We worked together to narrow down the perfect design and she delivered a beautiful product! She also went ABOVE and BEYOND by reaching out directly to our vendor to ensure files were received and formatted correctly. I highly recommend Erica! She is very talented, creative and extremely helpful!”
– Clara V.
