Bow Tighe

Bow Tighe is a boutique focusing on baby bow ties founded by new mom, Kelly. Kelly always loved her maiden name, Tighe, and once she knew she was having a baby boy, she knew what his name would be! After searching for cute baby boy accessories, Kelly thought why not use a play on words and create her own baby accessories. She wanted her brand design to be her favorite color, Kelly green and look as dapper as her bows.


logo concepts


Brand Board

Etsy Banner

“Erica was so wonderful to work with when setting up my business. She gave me so many great choices for my logo designs and social media banners that I had trouble choosing just one! Not a bad problem to have. I do not think I could have launched my business without her assistance!”

– Kelly M.

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hey there!

I'm Erica

aka your branding tour guide

I help boss ladies, like yourself, every step in their branding journey.

I understand that visuals attract, but stories are what convert. That’s why I built a branding process that discovers the heart of your business and story.

Creating a brand that will get your business noticed is what I’m best at.
(Well, that and eating pizza. I’m really good at eating pizza!)